Iconic Pricing · with Guinevere Ellis
Eleven emails in Guinevere’s own voice. A1 is her own copy, word for word. The other ten follow it: 10 live places, £2,500 (the same as the future self-study version), starting 10 November.
| Send date | Attended | Registered, did not attend | Whole list |
|---|---|---|---|
| Thu 29 Oct | A2 · The moment before the number | B1 · One idea from Directing Reality | |
| Fri 30 Oct | G1 · Iconic Pricing, and why apply | ||
| Sat 31 Oct | D3A · Enrolment opens tomorrow | D3B · Before enrolment opens tomorrow | |
| Sun 1 Nov | Enrolment opens to applicants (checkout email to write once the link exists) | ||
| Tue 3 Nov | A3 · What's inside | B3 · What's inside | |
| Fri 6 Nov | A4 · Your price speaks first | B4 · Who I am, and why pricing | |
| Mon 9 Nov | A5 · Starts tomorrow | B5 · Starts tomorrow | |
| Not sending | A1 · Guinevere's own email (A2 now does its job) | ||
Who gets which track
attended-dr-day1, attended-dr-day2, attended-dr-day3.dr-event attendee (the registration tag) and none of the attended tags.iconic-pricing-waitlist, so people stop getting these the moment they join.Send time 10am UK. The button link in each email goes to the live waitlist page with its own tracking code, so you can see which email gets the sign-ups.
They have seen Guinevere work, so these pick up where the event left off: False Logic®, applied to price.
They wanted to come but didn't see her. These give them one useful idea from the event, then explain who she is and why pricing.
One email for everyone: what the programme is, who it is for, what is inside, and why to join the waitlist now.