Iconic Pricing · with Guinevere Ellis
Eleven emails. Five for people who attended Directing Reality, five for people who registered but did not attend, and one general email to the whole list.
| Send date | Attended | Registered, did not attend | Whole list |
|---|---|---|---|
| Wed 28 Oct | A1 · After Directing Reality | B1 · What you missed | |
| Thu 29 Oct | G1 · What Iconic Pricing is | ||
| Sat 31 Oct | A2 · The moment before the number | B2 · The moment before the number | |
| Tue 3 Nov | A3 · What's inside | B3 · What's inside | |
| Fri 6 Nov | A4 · Your price speaks first | B4 · Who I am, and why pricing | |
| Mon 9 Nov | A5 · Starts tomorrow | B5 · Starts tomorrow |
Who gets which track
attended-dr-day1, attended-dr-day2, attended-dr-day3.dr-event attendee (the registration tag) and none of the attended tags.iconic-pricing-waitlist, so people stop getting these the moment they join.Send time 10am UK. The button link in each email goes to the live waitlist page with its own tracking code, so you can see which email gets the sign-ups.
They have seen Guinevere work, so these pick up where the event left off: False Logic, applied to price.
They wanted to come but didn't see her. These give them one useful idea from the event, then explain who she is and why pricing.
One email for everyone: what the programme is, who it is for, what is inside, and why to join the waitlist now.